Fellowship Year: 2024
Nationality: Nigeria
Job Title: Founder and CEO
Organisation: ReelFruit


Job Title: Founder and CEO

Organisation: ReelFruit

Professional History: Affiong Williams' ReelFruit has more than 182 full time employees, with 60% of management, and 55% of employee base female. She is the CEO and Founder of ReelFruit, Nigeria’s largest fruit processing, packaging and marketing company. The company, which was founded in 2012, retails a range of dried fruit and nut snacks through a variety of channels, including more than a thousand supermarkets in 20+ states in Nigeria.  

Previously, she worked for four years for Endeavor Global, a global non-profit which catalyzes economic development by supporting small to medium enterprises in developing markets. Affiong is an avid runner, completing more than 20 marathons and raising funds for charity in the process.  She co-founded the Small Business Network of Nigeria during the COVID-19 Pandemic, leading strategy and partnerships. In that role, she engaged directly with the Central Bank of Nigeria, who supported more than 100 SMEs with $50,00 in palliative grants.

Academic and professional credentials: Stanford Institute for Innovation in Developing Economies graduate program - SEED Transformation Program - 2018
University of the Witwatersrand - Post Graduate Diploma in Management - 2006
BSc in Physiology and Psychology
Golden Key International Honour Society
University of the Witwatersrand Academic Excellence Scholarship
University South Africa
Financial Management Course

Programs: Inaugural cohort of Massachusetts Institute of Technology’s Legatum Foundry Fellowship program.


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About AFLI



The African Leadership Institute (AFLI) focuses on building the capacity and capability of visionary and strategic leadership across the continent. Developing exceptional leaders representing all spheres of society, the Institute’s flagship programme is the prestigious Archbishop Tutu Leadership Fellowship. Offering a multifaceted learning experience and run in partnership with Oxford University, it is awarded annually to 20-25 carefully chosen candidates, nominated from across Africa. Alumni of the African Leadership Institute form a dynamic network of Fellows passionately committed to the continent’s transformation, bridging the divide between nations and ensuring that Africa is set centre-stage in global affairs.