2012 Tutu Fellow Swaady Martin has launched an independent publishing house and online store called Loving Kindness Boma. It provides resources to help cultivate a culture of love, kindness, compassion, understanding, mindfulness, introspection and self-love within the family. Loving Kindness Boma provides a selection of beautifully illustrated stories with diverse main characters created to foster conscious values, social-emotional wellbeing and mindfulness in children.

Swaady explains on the site that the choice of the name borrows from the African tradition of a Boma being a place for storytelling and a coming together of people.

These stories celebrate the diversity of the world, help strengthen the necessary emotional life skills and values for dealing with the inevitable challenges of life.

Also available are story time videos with Swaady, themed conversations related to the stories, conscious parenting tips from experts and more. The Loving Kindness Boma logo was inspired by the West African Adinkra symbol ODO NNYEW FIE KWAN (Love never loses its way home) which represents the power of love.

The new venture can be reached at their website, which was launched at the end of November 2020.

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About AFLI




The African Leadership Institute (AFLI) focuses on building the capacity and capability of visionary and strategic leadership across the continent. Developing exceptional leaders representing all spheres of society, the Institute’s flagship programme is the prestigious Archbishop Tutu Leadership Fellowship. Offering a multifaceted learning experience and run in partnership with Oxford University, it is awarded annually to 20-25 carefully chosen candidates, nominated from across Africa. Alumni of the African Leadership Institute form a dynamic network of Fellows passionately committed to the continent’s transformation, bridging the divide between nations and ensuring that Africa is set centre-stage in global affairs.