Chude JideonwoChude Jideonwo




Occupational Information

Occupation: Entrepreneur

Position: Founder of Joy Inc

Professional History

Chude is the founder of Joy, Inc., an American benefit corporation with a Nigerian subsidiary that mainstreams the research and science on human flourishing and positive emotions. His goal with the company is to transform culture and build a new generation focused on the greatest happiness for the greatest number of people. All of Joy, Inc.'s profits are invested in charities.

Chude has been a Forbes 30 under 30 honouree and a CNBC Young Business Leader of the Year winner. His writing and work have been featured on the BBC, CNN, the Guardian, Aljazeera, the Huffington Post and the Financial Times, and he is the author of two books, Are We The Turning Point Generation? and How to Win Elections in Africa: Parallels with Donald Trump.  He teaches undergraduate and postgraduate students at the Pan Atlantic University.

A former board member at Microsoft 4Afrika, he now sits on the boards of RED, and the Oando Foundation. Before Joy, Inc., he led the African media group, RED, for more than a decade, where he worked on national elections and social movements in Nigeria, Ghana, Kenya and Liberia.



Bachelor of Laws, Nigerian Law School, Abuja
LLB, University of Lagos
MSc, Media and Communication, Pan-African University, Lagos
World Fellow, Yale University


2018 Archbishop Desmond Tutu Leadership Fellow