SwaadyMartin2017Swaady Martin


South Africa, Johannesburg African countries of origin: Cote d'Ivoire, Guinea

 

Occupational Information


Occupation: Entrepreneur

Occupational Position: African Luxury brand YSWARA founder & CEO; also started and runs the YSWARA Foundation.

Professional History


Swaady MARTIN is the founder & CEO of YSWARA, a woman-owned social enterprise.  She is involved in transforming African agricultural commodities locally to contribute to the reversal of the African commodity trap. With the global rise of the “foodie” market, YSWARA is a specialty tea brand, offering original African teas & teatime delicacies, beautifully packaged, and distributed globally.

YSWARA is perceived to be amongst Africa’s leading luxury and premium brands and can be found at recognized luxury retailers in 17 countries in Africa, USA, Europe, Middle-East and Asia. The brand has won several recognitions including Best new Talent in the Luxury Industry 2013 by the French Center for Creation & Luxury and Best African emerging brand 2015 by Brand Africa.

Swaady has received numerous distinctions and awards. She was named The Queen of African Luxury by Forbes in 2013. The same year, she was named by the same publication as one of The top 20 young Africans building the future of Africa. In 2014, she was listed on Oprah Winfrey’s O’ Power List and named one of the Youngest Power Women in Africa by Forbes.

Swaady is also the creator of the Luxe Ubuntu concept, an inclusive luxury business model providing economic value and meaningful income to all the members of the supply chain, who participate in the production of luxury products.

Prior to pursuing her entrepreneurial interest, Swaady had a successful 10-years' career at General Electric Co. where she held leadership positions in several divisions across the world, with her last posting as GE Transportation’s Director for Sub-Saharan Africa. Among others, she developed GE’s first strategic plans for Africa.

Qualifications


Master in Economic Sciences - University of Lausanne
Master of business Administration (MBA) - London School of Economics
NYU Stern Business School & HEC Paris

Programs


2012 Archbishop Desmond Tutu Leadership Fellow

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