In her TED talk, 2018 Tutu Fellow Zoë Karl-Waithaka explains that marketing impacts the livelihoods of farmers in ways that are unexpected. She takes a look at campaigns promoting agricultural products like milk and avocados. Perhaps 'Got Millet' - to borrow from the campaign promoting milk - can help farmers by creating a greater market for the product.
She says marketing campaigns like "Got milk?" to "avocados from Mexico," influence what people eat more than one might realize. But despite the known power of food marketing, Zoe says farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses.