2014 Tutu Fellows Isaac Kwaku Fokuo and Sam Mensah and 2012 Tutu Fellow Julie Gichuru are collaborating in a partnership between Ananse.com, Mastercard Foundation and DHL to create economic opportunities for young African creatives. Summarized, the site slogan is Beautiful things, made by Africa, delivered globally. Ananse Africa, a startup ecommerce platform, launched in April in Johannesburg and Lagos, connecting African designers with local and international consumers.
The site says many African artisans, designers and artists face various challenges, making it difficult to transact with customers throughout the world. Ananse Africa was set up to unlock the African creative economy, empower designers, merge tech and fashion; and most importantly, enable consumers from all over the world to shop online for beautiful pieces, from talented artisans, designers and artists throughout key African regions.