In a TEDx Lagos talk, 2006 Tutu Fellow Janah Ncube speaks about the power of the general public in directing economic and even political agenda through the concept of collective action. She challenges the audience through case studies that show how collective action can have had significant impact in policy making.
Janah makes the case that Africans can bring changes themselves rather than looking for others to provide solutions or for elected political leaders to do so. She describes the concept of collective action as several individuals working together for the same goal and putting together all their ideas, thoughts, skills and resources towards it.