2012 Tutu Fellow Swaady Martin has launched an independent publishing house and online store called Loving Kindness Boma. It provides resources to help cultivate a culture of love, kindness, compassion, understanding, mindfulness, introspection and self-love within the family. Loving Kindness Boma provides a selection of beautifully illustrated stories with diverse main characters created to foster conscious values, social-emotional wellbeing and mindfulness in children.
Swaady explains on the site that the choice of the name borrows from the African tradition of a Boma being a place for storytelling and a coming together of people.