To address the problem of counterfeit goods, African entrepreneurs like 2010 Fellow  Bright Simons have come up with innovative and effective ways to confirm products are genuine. Now he asks: Why aren't these solutions everywhere?

In a TED talk he gave in New York at a special event in partnership with the Skoll Foundation and the UN Foundation in September 2019, he demonstrated the power of local ideas.  These include password-protected medicines to digitally certified crops - and with ideas like these he called on the rest of the world to listen up.