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Fellow's SMS idea in Top 10 Most Innovative in Africa list


Fast Company has named its top 10 most innovative companies in Africa for 2020, and 2010 Fellow Bright Simons’ company, mPedigree, was listed at number two for its innovative idea of using SMS text messages to root out fake prescriptions.

mPedigree works with some of the world’s largest pharmaceutical companies to reduce the prevalence of counterfeit medicines being sold.  It also uses similar technology for traceability of seeds and other agricultural products within Africa.

Fast Company said in its announcement of the honorees that although the leading African companies it selected are finding solutions to local problems, their applications are relevant well beyond their borders. Bright joined Twiga Foods, Copia Global, and Kobo360, who are employing digital solutions to streamline logistics such as helping Kenyan vendors to secure fresh produce to sell at the market each morning; and enabling Nigerian truck drivers to find work—and get paid—more seamlessly.  MPost turns mobile phones into virtual mail boxes. Fast Company pointed out that mPedigree's use of SMS to reduce counterfeiting of medications is a global problem.

Bright is the founder and president of mPedigree which is now active in a dozen countries. Experts believe the counterfeit trade is worth about $700 billion USD a year. His company says it is the trade in fake medicines, in particular, that has raised the greatest alarm: nearly 2,000 people are estimated to die from falsified and sub-standard medicines yearly.

You can read the full announcement by Fast Company at their website.

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