Swaady MartinSwaady Martin


South Africa

 

Occupational Information


Job Title: African Luxury brand YSWARA founder & CEO; also started and runs the YSWARA Foundation.

Professional History


Swaady is one of Africa’s most recognized young leaders, influencer,s, and tastemaker. She has 20+ years of experience in Business Management & Strategy, new Business Model development Brand Building working with corporations, and various entrepreneurial ventures (family businesses, start-ups). She is a former Corporate Executive at GE (General Electric), a multi-award winning entrepreneur, founder of YSWARA African tea company.

A Consciousness activist, she founded Tounché Global Consciousness Summit & Events and LovingKindness Boma, an independent publishing house creating conscious books for children with diverse main characters.

Swaady is an alumna of the Harvard Divinity School, NYU Stern, The London School of Economics & Political Science (LSE), HEC Paris Business School, and HEC Lausanne. She’s an Archbishop Desmond Tutu Leadership Fellow, a certified Yoga & Mindfulness Teacher, and a certified Pranic Healer.

Profiled extensively in the media, she has been featured on several magazine covers, received numerous recognitions including the Forbes and Oprah Winfrey O Power lists for Africa. She is also a Board Member of the African Leadership Institute (AFLI) and a founding member of Facebook’s Group Global Initiative 'The Boost Leaders Network'.

Prior to pursuing her entrepreneurial interest, Swaady had a successful 10-years career at General Electric Co. where she held leadership positions in several divisions across the world, with her last posting as GE Transportation’s Director for Sub-Saharan Africa. Among others, she developed GE’s first strategic plans for Africa.

Qualifications


Master in Economic Sciences - University of Lausanne
Master of Business Administration (MBA) - London School of Economics
NYU Stern Business School & HEC Paris

Programs


2012 Archbishop Desmond Tutu Leadership Fellow


Additional Tags: Economics, Business Administration, Entrepreneur, Leadership, Brand Building, Political Science, Health, Fitness

­