Deceased 22 March 2021
Job Title: Managing Director of The Gina Din Group
Lorna is the Managing Director of The Gina Din Group, Africa's most awarded communications agency headquartered in Nairobi.
Prior to this, Lorna ran her own boutique communications firm, Siwa Communications, that provided strategic communications support to clients. With over 20 years of work experience, Lorna is well versed in media and event management, crisis communication, strategy, and brand development. Her work has focused on clients with a strong social impact mission across private, public, and social sectors.
Lorna says she strongly believes there is power in an informed and energized citizenry to launch and drive societal change to live the lives we truly desire. This engagement needs to take place in all sectors and at all levels. Her passion is in shaping, telling, and sharing those stories, which she is able to do through her work as a Communication Strategist helping businesses, campaigns, and even individuals. She seeks to do so by playing to their strengths and ideals. This field of endeavor is the result of her evolution as a communicator, having started out as a media personality, hosting, and producing television and radio programs for over ten years.
She is a graduate of Fast Forward in Kenya 2015 and an Eisenhower Multi-Nation Fellow, Class of 2016. She is also an AFLI Board Member. Due to lupus, she has undergone three kidney transplants in the last 19 years and become a powerful advocate for patients' rights. Lorna was the first East African in 30 years to participate in the World Transplant Games, which she did in 2013.
She is married to a Tutu Fellow, Edwin Macharia, and together they have a daughter.
Communication degree from Daystar University
2010 Archbishop Desmond Tutu Leadership Fellow
Additional Tags: Communications, Media, Event Management, Brand Development, Non-Executive Board Member