Tracey WebsterTracey Webster


South Africa

 

Occupational Information


Occupation: Entrepreneur

Occupational Position: CEO Enterpriseroom

Professional History


Tracey Webster is CEO of the Enterpriseroom, a specialist consultancy that assists companies across a range of industries to develop and implement high impact, sustainable enterprise and supplier development, supply chain, economic inclusion and community outreach solutions. Tracey has spent the past 20 years starting, innovating, scaling and building sustainable organisations.  She has worked in London, USA, South America, Southern, West and East Africa and has developed an exceptional network of leaders and entrepreneurs spanning these continents.

In 2014 and 2015, Webster was the Executive Director at the African Leadership Institute. In that time, she developed the brand architecture for the Institute to position it as the premier centre of knowledge and thinking on leadership in Africa.  The institute’s flagship programme is the Archbishop Desmond Tutu Leadership Fellowship, which builds the capacity and capability of the cream of Africa’s emerging leaders spanning a multitude of sectors across the African continent. Webster mobilised the network to engage in initiatives that included advisory sessions and campaign strategy development for a Presidential Candidate in Tanzania, awareness and support for a Nobel Peace Prize nominee in Uganda, and mentoring of entrepreneurs in South Africa. She brokered opportunities amongst the network and profiled the Tutu Fellows in the media as thought leaders in their various sectors.

Prior to that, Webster held the position of Chief Entrepreneurship Officer at the Branson Centre of Entrepreneurship. It was founded by Sir Richard Branson to create a launch-pad for aspirant South African entrepreneurs. Webster developed a “Life Cycle” for Branson entrepreneurs, which included hands-on practical training, mentorship, and access to networks, markets, resources, industry networks and master-classes. During her three-year tenure, 483 businesses, spanning 21 industries attended the Centre, which resulted in significant revenue growth and job creation in each business. She built strong relationships with South African corporates who partnered with the Branson Centre to help small business access supply chain contracts and finance.  She connected entrepreneurs to investment opportunities, and advocated for improvements to the regulatory environment for SME’s to the then Finance Minister, Pravin Gordhan.

Prior to entering the world of enterprise development, Webster was a social entrepreneur who started the Starfish Greathearts Foundation, dedicated to the plight of orphaned and vulnerable children across South Africa. She is its founding member and served as its CEO. Under her leadership, Starfish supported 22,000 orphaned and vulnerable children across South Africa with education, health, food and psycho-social support.  Webster has also worked for Deutsche Bank London in global markets in their origination team for commercial paper and as their investor relations specialist. She has used her corporate experience to professionalise and change the perception of the NGO sector in South Africa.

Qualifications


BA Dramatic Art, Honors, University of the Witwatersrand
TV Presenting Certificate, Nadia Bilchik (CNN Editorial Producer)
Social Entrepreneurship Certificate Programme, Gordon Institute of Business Science

Programs


2007 Archbishop Desmond Tutu Leadership Fellow

Featured News

Norman Smit
23 December 2017

Making a simple change can help realize one’s full potential. At TED Talent Search Lagos 2017 in Nigeria, Victoria Ohaeri describes the importance of changing her name to positively affect others' perceptions.  The 2016 Tutu Fellow tells her personal story about the effects of labeling, and how changing her name made all the difference.

Norman Smit
21 December 2017

Young farmers participating in a project started by 2017 Tutu Fellow Samuel Kariuki have had their first harvest and been paid for the fruits of their labour.  The new farmers in the agro-entrepreneurship Fort Hall Eye Project harvested two tons of beans. This green success is taking place in one of the most troubled counties in Kenya, where alcoholism has left almost no household unaffected.

Peter Wilson
21 December 2017

When nominations closed earlier this week, there were close to 300 really top quality nominations of emerging African leaders from across the continent for the 2018 Tutu Leadership Fellowship.  We were again impressed by the breadth of outstanding candidates who are applying for the Fellowship, reinforcing what we already know: that there is no shortage of excellent young leaders on the continent. 

Norman Smit
20 December 2017

The CEO of All On, 2015 Tutu Fellow Wiebe Boer is helping to build access to affordable sustainable energy for low income households, small business, and communities.  All On is an independent impact investing company.  As part of its approach it has also provided a grant to the acclaimed Nigerian tech incubator, Co-Creation Hub, to challenge Nigeria’s innovators on energy. Co-Creation Hub is run by 2017 Tutu Fellow 'Bosun Tijani.

A Selection of Tutu Leadership Fellows

About AFLI

AFLIICONCROPPED

 

The African Leadership Institute (AFLI) is unique among leadership initiatives in that it focuses on building the capacity and capability of visionary and strategic leadership across the continent. Developing exceptional leaders representing all spheres of society, the Institute’s flagship programme is the prestigious Archbishop Tutu Leadership Fellowship. Offering a multifaceted learning experience and run in partnership with Oxford University, it is awarded annually to 20-25 carefully chosen candidates, nominated from across Africa. Alumni of the African Leadership Institute form a dynamic network of Fellows passionately committed to the continent’s transformation, bridging the divide between nations and ensuring that Africa is set centre-stage in global affairs.

­