Occupational Position: CEO Enterpriseroom
Tracey Webster is CEO of the Enterpriseroom, a specialist consultancy that assists companies across a range of industries to develop and implement high impact, sustainable enterprise and supplier development, supply chain, economic inclusion and community outreach solutions. Tracey has spent the past 20 years starting, innovating, scaling and building sustainable organisations. She has worked in London, USA, South America, Southern, West and East Africa and has developed an exceptional network of leaders and entrepreneurs spanning these continents.
In 2014 and 2015, Webster was the Executive Director at the African Leadership Institute. In that time, she developed the brand architecture for the Institute to position it as the premier centre of knowledge and thinking on leadership in Africa. The institute’s flagship programme is the Archbishop Desmond Tutu Leadership Fellowship, which builds the capacity and capability of the cream of Africa’s emerging leaders spanning a multitude of sectors across the African continent. Webster mobilised the network to engage in initiatives that included advisory sessions and campaign strategy development for a Presidential Candidate in Tanzania, awareness and support for a Nobel Peace Prize nominee in Uganda, and mentoring of entrepreneurs in South Africa. She brokered opportunities amongst the network and profiled the Tutu Fellows in the media as thought leaders in their various sectors.
Prior to that, Webster held the position of Chief Entrepreneurship Officer at the Branson Centre of Entrepreneurship. It was founded by Sir Richard Branson to create a launch-pad for aspirant South African entrepreneurs. Webster developed a “Life Cycle” for Branson entrepreneurs, which included hands-on practical training, mentorship, and access to networks, markets, resources, industry networks and master-classes. During her three-year tenure, 483 businesses, spanning 21 industries attended the Centre, which resulted in significant revenue growth and job creation in each business. She built strong relationships with South African corporates who partnered with the Branson Centre to help small business access supply chain contracts and finance. She connected entrepreneurs to investment opportunities, and advocated for improvements to the regulatory environment for SME’s to the then Finance Minister, Pravin Gordhan.
Prior to entering the world of enterprise development, Webster was a social entrepreneur who started the Starfish Greathearts Foundation, dedicated to the plight of orphaned and vulnerable children across South Africa. She is its founding member and served as its CEO. Under her leadership, Starfish supported 22,000 orphaned and vulnerable children across South Africa with education, health, food and psycho-social support. Webster has also worked for Deutsche Bank London in global markets in their origination team for commercial paper and as their investor relations specialist. She has used her corporate experience to professionalise and change the perception of the NGO sector in South Africa.
BA Dramatic Art, Honors, University of the Witwatersrand
TV Presenting Certificate, Nadia Bilchik (CNN Editorial Producer)
Social Entrepreneurship Certificate Programme, Gordon Institute of Business Science
2007 Archbishop Desmond Tutu Leadership Fellow