Swaady MartinSwaady Martin


South Africa

 

Occupational Information


Job Title: African Luxury brand YSWARA founder & CEO; also started and runs the YSWARA Foundation.

Professional History


Swaady is one of Africa’s most recognized young leaders, influencer,s, and tastemaker. She has 20+ years of experience in Business Management & Strategy, new Business Model development Brand Building working with corporations, and various entrepreneurial ventures (family businesses, start-ups). She is a former Corporate Executive at the Fortune 500 company GE (General Electric). She is a multi-award winning entrepreneur, founder of one of Africa’s most admired brand, YSWARA African tea company.

A Consciousness activist, she founded Tounché Global Consciousness Summit & Events and LovingKindness Boma, an independent publishing house creating conscious books for children with diverse main characters.
Swaady is an alumna of the Harvard Divinity School, NYU Stern, The London School of Economics & Political Science (LSE), HEC Paris Business School, and HEC Lausanne. She’s an Archbishop Desmond Tutu Leadership Fellow, a certified Yoga & Mindfulness Teacher, and a certified Pranic Healer.

Swaady was profiled extensively in the media, she featured on several magazine covers, received numerous recognitions including the Forbes and Oprah Winfrey O Power lists for Africa. She is also a Board Member of the African Leadership Institute (AFLI) and a founding member of Facebook’s Group Global Initiative 'The Boost Leaders Network'.

Qualifications


Master in Economic Sciences - University of Lausanne
Master of Business Administration (MBA) - London School of Economics
NYU Stern Business School & HEC Paris

Programs


2012 Archbishop Desmond Tutu Leadership Fellow


Additional Tags: Economics, Business Administration, Entrepreneur, Leadership, Brand Building, Political Science, Health, Fitness

Featured News

Jackie Chimhanzi
01 April 2021

AFLI is pleased to announce the appointment of Nomthetho Mothejoa effective 1 April 2021, as Programme and Alumni Manager. Nomthi brings to AFLI a unique combination of skills.

She is a Leadership Coach with training in Ontological Coaching and runs a practice in Johannesburg on a part-time basis. Her passion is driving the self-actualisation of leaders and supporting them to make the shifts they desire towards their truest, highest selves.

Jackie Chimhanzi
22 March 2021

It is with profound sadness that the African Leadership Institute announces the passing of Lorna Irungu-Macharia on 22 March, 2021 due to COVID-19 related complications. Lorna was both an Archbishop Tutu Leadership Fellow of 2010 and a member of the African Leadership Institute’s board.

Lorna is remembered by the Fellows for her “amazing sense of humour, huge heart and brilliant mind”. “We are poorer today but richer to have known her and been on this life journey with her.” She is also remembered for her incredible courage and bravery. Diagnosed with lupus, she would go on to have three kidney transplants in her life.

Norman Smit
20 March 2021

A 2009 Tutu Fellow’s Community project, Tswelopele Sisterhood and Girls Club in Alexandra, which was co-founded by Geci Karuri-Sebina PhD, recently got a boost from another Tutu Fellow.  2018 Fellow Edzai Zvobwo and his nonprofit, The Education Support Forum, have partnered with Tswelopele to facilitate the girls' skills development by donating 30 tablets to help expand virtual learning. The tablets will also help supplement tutoring and access to e-resources during this period as schools are disrupted during the COVID-19 pandemic.

In order to be awarded the Tutu Fellowship, participants are required to complete three assignments, one of which is a community project in keeping with the servant leadership tenet that underpins the programme.

Monique Atouguia
19 March 2021

2013 Tutu Fellow Hynd Bouhia PhD has published a book, African Girl, Africa Woman: How agile, empowered and tech-savvy females will transform the continent... for good. The book follows her travels across the African continent and explores the pivotal role played by African women in realizing the continent’s digital and technological revolution.

From Casablanca to Cape Town to Cairo, and from the ancient pyramids to venture capital-financed entrepreneurs and start-ups, this work explores 'how to prepare the African girl to fill, own, and lead this vital role into the 21st century'. 

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Tutu Fellowship COVID-19 News

Tutu Fellows have been active in addressing the challenges Africa is facing due to the coronavirus pandemic.  We have a new section highlighting some of the work being done by the Fellowship.
 

About AFLI

AFLIICONCROPPED

 

The African Leadership Institute (AFLI) is unique among leadership initiatives in that it focuses on building the capacity and capability of visionary and strategic leadership across the continent. Developing exceptional leaders representing all spheres of society, the Institute’s flagship programme is the prestigious Archbishop Tutu Leadership Fellowship. Offering a multifaceted learning experience and run in partnership with Oxford University, it is awarded annually to 20-25 carefully chosen candidates, nominated from across Africa. Alumni of the African Leadership Institute form a dynamic network of Fellows passionately committed to the continent’s transformation, bridging the divide between nations and ensuring that Africa is set centre-stage in global affairs.

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