Swaady MartinSwaady Martin


South Africa, Johannesburg African countries of origin: Cote d'Ivoire, Guinea

 

Occupational Information


Occupation: Entrepreneur

Occupational Position: African Luxury brand YSWARA founder & CEO; also started and runs the YSWARA Foundation.

Professional History


Swaady MARTIN is the founder & CEO of YSWARA, a woman-owned social enterprise.  She is involved in transforming African agricultural commodities locally to contribute to the reversal of the African commodity trap. With the global rise of the “foodie” market, YSWARA is a specialty tea brand, offering original African teas & teatime delicacies, beautifully packaged, and distributed globally.

YSWARA is perceived to be amongst Africa’s leading luxury and premium brands and can be found at recognized luxury retailers in 17 countries in Africa, USA, Europe, Middle-East and Asia. The brand has won several recognitions including Best new Talent in the Luxury Industry 2013 by the French Center for Creation & Luxury and Best African emerging brand 2015 by Brand Africa.

Swaady has received numerous distinctions and awards. She was named The Queen of African Luxury by Forbes in 2013. The same year, she was named by the same publication as one of The top 20 young Africans building the future of Africa. In 2014, she was listed on Oprah Winfrey’s O’ Power List and named one of the Youngest Power Women in Africa by Forbes.

Swaady is also the creator of the Luxe Ubuntu concept, an inclusive luxury business model providing economic value and meaningful income to all the members of the supply chain, who participate in the production of luxury products.

Prior to pursuing her entrepreneurial interest, Swaady had a successful 10-years' career at General Electric Co. where she held leadership positions in several divisions across the world, with her last posting as GE Transportation’s Director for Sub-Saharan Africa. Among others, she developed GE’s first strategic plans for Africa.

Qualifications


Master in Economic Sciences - University of Lausanne
Master of business Administration (MBA) - London School of Economics
NYU Stern Business School & HEC Paris

Programs


2012 Archbishop Desmond Tutu Leadership Fellow

Featured News

Norman Smit
14 August 2019

Two Tutu Fellows are on Avance Media's inaugural 100 Most influential African Women list. They are 2010 Tutu Fellow Jackie Chimhanzi, the CEO of the African Leadership Institute; and 2012 Fellow Julie Gichuru, an award-winning journalist and news anchor and executive in Kenya. The list is comprised of women from 35 African countries who are role models and whose accomplishments inspire the next generation of women.

Categories include Business Leadership, CSO & Philanthropy, Diplomacy, Education & Literature, Entertainment, Entrepreneurship, Governance, Legal, Media, and Sports.

Charles Sidambe
08 July 2019

2018 Tutu Fellow and Deputy Executive Director , of the Mandela Rhodes Foundation(MRF), Judy Vatiswa Sikuza, has been announced as the organization’s new Chief Executive Officer, with effect from 1 August 2019. Sikuza is herself a Mandela Rhodes Scholar from the Class of 2007 (South Africa & NMMU) and is currently the MRF’s Deputy Executive Director having first joined as MRF Programme Manager in 2014. Sikuza, 33, succeeds Founding Executive Director Shaun A. Johnson, who was personally tasked, by Mr Mandela, to establish the Foundation in 2003.

Charles Sidambe
05 July 2019

2017 Fellow Nkuli Bogopa, is one of the finalists of the Mrs South Africa pageant. Her journey has had the full support of the Tutu Fellows, who have come out in helping Nkuli realize her dream through various sponsorships.

Four Tutu Fellows that have been extremely supportive in helping Nkuli achieve her dream to become Mrs SA. Sam Mensah, founder of KISUA, sponsored Nkuli with outfits for the big day, Dr. Theo Mothoa-Frendo with USO skincare, Tshepo Ditshego, CEO of Fundi, with a silver sponsorship and, finally, Dr. Cephas Chikanda with an event sponsorship. Many other Fellows have showed their support by voting.  Nkuli is the Executive Director at Broll Property Group.

Charles Sidambe
03 July 2019

2016 Fellow and Chief Executive Officer of Fundi, Tshepo Ditshego, has been appointed Chairperson of the Board at Eduloan Zimbabwe. Eduloan is a leading microfinance in Zimbabwe, offering affordable study loans to all Zimbabwean students studying at any preschool, primary, secondary, college, universities across the globe. Fundi is Eduloan's parent company.

A Selection of Tutu Leadership Fellows


About AFLI

AFLIICONCROPPED

 

The African Leadership Institute (AFLI) is unique among leadership initiatives in that it focuses on building the capacity and capability of visionary and strategic leadership across the continent. Developing exceptional leaders representing all spheres of society, the Institute’s flagship programme is the prestigious Archbishop Tutu Leadership Fellowship. Offering a multifaceted learning experience and run in partnership with Oxford University, it is awarded annually to 20-25 carefully chosen candidates, nominated from across Africa. Alumni of the African Leadership Institute form a dynamic network of Fellows passionately committed to the continent’s transformation, bridging the divide between nations and ensuring that Africa is set centre-stage in global affairs.

AFLI Workplace

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AFLI uses Workplace by Facebook as its networking and collaboration platform for the Tutu Leadership Fellowship.  It allows Fellows to network, discuss issues, develop position papers, plan events, and coordinate with each other ahead of meetings when travelling to other countries. It also provides a space for programme associates to collaborate on their requirements for the Tutu Leadership programme.

Workplace is a software app that functions across desktop and mobile using familiar features like groups, chat, and video calls, and is used by more than 30,000 organisations around the world. It uses an interface familiar to anyone who has used Facebook, but adjusted for the workplace. We have provided answers to FAQs on how to log in, how Workplace can be used, and answers to possible technical questions users may have.  Fellows can log into Workplace by clicking on the the logo.

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