The CNN International Edition segment that features African Start-ups has interviewed Tutu Fellow Swaady Martin, the founder of Yswara Teas. Africa is one of the top exporters of tea in the world, but none of the top three tea companies are African. Yswara was started in 2012 and Martin set about changing perceptions about the quality of African teas, which is better known for its low-quality teas. Her company currently exports 27 varieties of high-quality premium tea to 16 countries.
The teas are all sourced from Africa using Fair Trade principles and the increased revenue flowing back to farmers as a result of the prices they offer under Fair Trade is having a significant impact on local growers and helping to sustain Yswara's supply chain.
The full piece can be seen at CNN.