Swaady MartinSwaady Martin


South Africa, Johannesburg African countries of origin: Cote d'Ivoire, Guinea

 

Occupational Information


Occupation: Entrepreneur

Occupational Position: African Luxury brand YSWARA founder & CEO; also started and runs the YSWARA Foundation.

Professional History


Swaady MARTIN is the founder & CEO of YSWARA, a woman-owned social enterprise.  She is involved in transforming African agricultural commodities locally to contribute to the reversal of the African commodity trap. With the global rise of the “foodie” market, YSWARA is a specialty tea brand, offering original African teas & teatime delicacies, beautifully packaged, and distributed globally.

YSWARA is perceived to be amongst Africa’s leading luxury and premium brands and can be found at recognized luxury retailers in 17 countries in Africa, USA, Europe, Middle-East and Asia. The brand has won several recognitions including Best new Talent in the Luxury Industry 2013 by the French Center for Creation & Luxury and Best African emerging brand 2015 by Brand Africa.

Swaady has received numerous distinctions and awards. She was named The Queen of African Luxury by Forbes in 2013. The same year, she was named by the same publication as one of The top 20 young Africans building the future of Africa. In 2014, she was listed on Oprah Winfrey’s O’ Power List and named one of the Youngest Power Women in Africa by Forbes.

Swaady is also the creator of the Luxe Ubuntu concept, an inclusive luxury business model providing economic value and meaningful income to all the members of the supply chain, who participate in the production of luxury products.

Prior to pursuing her entrepreneurial interest, Swaady had a successful 10-years' career at General Electric Co. where she held leadership positions in several divisions across the world, with her last posting as GE Transportation’s Director for Sub-Saharan Africa. Among others, she developed GE’s first strategic plans for Africa.

Qualifications


Master in Economic Sciences - University of Lausanne
Master of business Administration (MBA) - London School of Economics
NYU Stern Business School & HEC Paris

Programs


2012 Archbishop Desmond Tutu Leadership Fellow

Featured News

Charles Sidambe
15 March 2019

2018 Tutu Fellow Aminu Umar-Sadiq has been appointed as an Executive Director and Member of the Board of the Nigerian Sovereign Investment Authority, or NSIA, by President Muhammadu Buhari. This appointment sees him move from his previous role as Senior Vice-President and Deputy Head of Infrastructure, also at the NSIA.
 
In 2018, the NSIA Board established a Direct Investment Committee for review and oversight of investments in core domestic infrastructure sectors such as motorways, agriculture, healthcare, power, and education. Aminu has significant experience in investment banking, private equity and public finance, including his most recent role at the NSIA.
Charles Sidambe
15 March 2019

2018 Tutu Fellow Adebola Williams has been named a 2019 Young Global Leader by the World Economic Forum.  Adebola, who is the founder of RED Media, was selected from thousands of applications from across the world following a rigorous vetting process designed to identify global leaders and young visionaries working to shape the future through inspired leadership.
 
Created in 2004 by Klaus Schwab, the founder and executive chairman of the World Economic Forum, as a way to help the world meet increasingly complex and interdependent challenges, Adebola Williams will join an elite community of the world’s next-generation leaders in influencing decision-making through the contribution of new ideas, perspectives and energy.
Charles Sidambe
14 March 2019

2014 Fellow Sello Hatang has been awarded the Keys of the City of Florence by its Mayor, Dario Nardella. Hatang, who is the Chief Executive of the Nelson Mandela Foundation, was awarded this special honour to recognise his work in human rights and promoting the legacy of Nelson Mandela. The award states: "To Sello Hatang, who carries out the challenging and luminous task of keeping Madiba's legacy alive. We share with him a long history of friendship and the ideal of an open society based on remembrance, solidarity, equality and respect for human rights."

Mayor Nardella reflected on the long histories of interconnection between Florence, Italy, Nelson Mandela and the Foundation. He emphasised the need to intensify the work during these challenging times of intolerance.
Charles Sidambe
14 March 2019

2017 Fellow Bosun Tijan, together with the Rwandan Minister of Information & Communications Technology and Innovation, Paula Ingabire, have launched the ‘CcHUB Design Lab’. The launch event took place on 14 February 14 2019 in Kigali, Rwanda. 
 
The design lab is an extraordinary leap in Africa’s growing tech sector, and is set to become a leading creative and collaborative space between its multidisciplinary team of product designers and engineers, and scientists and stakeholders globally. They will be on a mission to explore the application of emerging technologies that will solve Africa’s systemic problems in public health, education, governance and the private sector. The first partner joining the Design Lab will be the Rwanda Biomedical Centre.

A Selection of Tutu Leadership Fellows


About AFLI

AFLIICONCROPPED

 

The African Leadership Institute (AFLI) is unique among leadership initiatives in that it focuses on building the capacity and capability of visionary and strategic leadership across the continent. Developing exceptional leaders representing all spheres of society, the Institute’s flagship programme is the prestigious Archbishop Tutu Leadership Fellowship. Offering a multifaceted learning experience and run in partnership with Oxford University, it is awarded annually to 20-25 carefully chosen candidates, nominated from across Africa. Alumni of the African Leadership Institute form a dynamic network of Fellows passionately committed to the continent’s transformation, bridging the divide between nations and ensuring that Africa is set centre-stage in global affairs.

AFLI Workplace

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AFLI uses Workplace by Facebook as its networking and collaboration platform for the Tutu Leadership Fellowship.  It allows Fellows to network, discuss issues, develop position papers, plan events, and coordinate with each other ahead of meetings when travelling to other countries. It also provides a space for programme associates to collaborate on their requirements for the Tutu Leadership programme.

Workplace is a software app that functions across desktop and mobile using familiar features like groups, chat, and video calls, and is used by more than 30,000 organisations around the world. It uses an interface familiar to anyone who has used Facebook, but adjusted for the workplace. We have provided answers to FAQs on how to log in, how Workplace can be used, and answers to possible technical questions users may have.  Fellows can log into Workplace by clicking on the the logo.

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